Many of you will remember in October 2010 I hosted a Girl’s Night Out for Real Women Australia to raise funds for Cancer. The room was packed with women and the gorgeous garments designed for women with curves were realistically & identifiably presented on seven of my beautiful Curvy Revolution models. The event was a huge success.
One of the participating retailers, was none other than Australian designer & manufacturer of plus-size maternity wear, Nadine Newell and her label Plus Maternity.
Curvy Revolution’s Kate was eight months pregnant at the time and looked stunning in Nadine’s designs.
I often get enquiries about maternity wear and resources for plus-size women, and with Nadine’s launch of her label a couple of years ago, the options opened up.
Now here’s some more more great news for pregnant curvy women.
Two of Australia’s leading specialist boutiques, More Than A Handful and online store, Plus Maternity have joined forces to cater for the plus sized maternity market with a one-stop shopping destination in the heart of Sydney’s CBD.
Bringing together beautiful lingerie and swimwear options with on-trend clothing pieces, the new store will exclusively stock brands Bravado, Anita, Royce and Eveden as well as Plus Maternity’s wholly designed and manufactured in Australia range created by mum, Nadine Newell, who understands the needs of a plus sized mum.
Located at Level 2, 70 Druitt St, Sydney, the store also provides fashionable alternatives for the plus sized market exclusively stocking New Zealand designer Carolyn Barker’s wardrobe essentials of dresses, tunics, overtops, pants, skirts, tops jackets and vests.
The two stores come together from a long-time relationship – Plus Maternity’s Nadine Newell was a client of Margaret McLachlan’s More Than A Handful. Both passionate about offering their fuller figured customers quality clothing options the merging of stores was a natural transition. Margaret McLachlan also has a passion for promoting Australian and New Zealand made products where possible – an increasingly difficult task in today’s manufacturing climate.
“We felt our clients could really benefit from having a one-stop destination for all their maternity wear shopping needs. Both Nadine and I believe in supporting and providing options for all women who need our specialist service – not just up to size 22 which is what many retailers do because it is a profitable demographic”, said Margaret McLachlan.
I’m really enjoying meeting our customers face to face, said Nadine Newell, it’s been fantastic to respond to their requests to have a bricks and mortar store after having an online store for 2 years. The shop is in a stunning inner city location, right behind the QVB, on all the transport hubs. The feedback received from women has been nothing but positive, they love that can come in and shop for both their maternity wear and their nursing bra requirements in one location. The trained fitters from More than a Handful are wonderful to work with everyday.
Margaret McLachlan established More Than A Handful in 2005 after sustaining a shoulder injury and not being able to find a front-opening bra in her size. Formerly a registered nurse with a post-graduate degree in midwifery, Margaret McLachlan is a professional bra-fitter specifically catering to women with larger bust sizes.
With PCOS, and after many years of trying to conceive, eventually with the assistance of IVF, Nadine Newell couldn’t wait to go shopping for maternity wear. Unable to find anything in plus sizes and disappointed by the lack of care shown by retail assistances in trying to help her, she turned to overseas options but again, was underwhelmed by the choices available to plus sized women. In 2010, knowing she wasn’t alone in her struggle to find maternity and breastfeeding wear, she decided to develop Plus Maternity, offering a range of gorgeous maternity wear designed and made in Australia, using local fabrics where available, such as the fabulous cotton milled in Sydney and used in all Plus Maternity’s breastfeeding friendly sleepwear. Remaining fashionable, each item is fully functional with important details for the plus sized market including longer line tops, pants with stretch and busts with a little more room. In 2011, Nadine Newell was a finalist in the Bio-Oil Ausmumpreneur Awards.
More Than A Handful
More Than A Handful caters to women of all ages and sizes carrying every day, evening, bridal, maternity and sports underwear collections in the very latest colours and fabrics. This specialist intimate apparel boutique also provides practical and suitable choices for women who have undergone shoulder surgery or suffer disabling medical conditions which limit their flexibility and movement. To provide maximum comfort and support, More Than A Handful also offers a tailored alteration service when required to ensure your bra is best suited to your shape, height and special needs.
Plus Maternity is a clothing range for women, size 18 to 28. The range is inclusive of the key wardrobe essentials, corporate pieces, jeans, comfy casual wear, chlorine resistant swimwear, breastfeeding accessible sleepwear and a selection of breastfeeding tops. Plus Maternity also has a thriving online community via Facebook, which aims to provide as much plus size mum friendly information as possible and at times Q&A forum. Nadine spends a lot of time sifting though research and working with health care professionals to raise awareness of the issues faced by plus sized mum – a big part of this is ensuing we are in regular contact with the pregnancy and health media to ensure that issues of relevance to plus size mums are featured in fashion spreads, information pieces and readers stories.
Here’s your invitation to attend the grand opening, if you’re not local to Sydney, don’t forget to shop online. Without your support, local Australian designers and businesses won’t survive. These ladies are passionate and working hard for YOU.
Tell Nadine & Margaret I sent you…
Love your shape!