WARNING – Rant ahead….
I’m just back from a visit to my local Target Australia store at Southland.
I’m heading up to Brisbane after Easter to work on a styling project (more details soon – I promise!), and so I wanted to do a little scouting of what’s available in plus-size at Westfield at the moment. I’m not usually a Westfield shopper, but for the purpose of this project, Westfield is our preferred location, so I hit up every store that boasts a plus-size range in my afternoon of research.
As I entered the Target store at the main entrance I was wooed by a display of garments that appealed to my “gypsy/boho” side. Ooooh, love. As I investigated further, earmarking at least 6 garments I wanted NOW, I scouted the racks for sizes. This label is called “Lily Loves” which is touted on the Target website as “youthful free spirited fashion designed to reflect your individuality and style at amazing value”. Mmmm, ok, so it’s a range aimed at teens, early adults – ok, but surely they also come in sizes larger than a 4-12?? Looking at the Target website I’ve deduced that this label goes up to a size 16, but I couldn’t find one.
Ok time to move on.
Feeling dejected, but not one to be put off easily, I headed through the next section, again drawn by some gorgeous styles and fabrics, this section is “Life&Style – effortlessly stylish casualwear designed in Australia”… nice. This was more like it, I found more than 5 garments I fell in love with, and the sizes on offer were 6-20 on the racks that I scouted. A quick check of the website tells me that they are selling this label in sizes 6-26 – but WHERE ARE THE size 20+ garments in-store???? No where to be seen. I tried on two styles in a size 20 – yep you guessed it, not a plus-size 20, a mainstream 20 that was not going to fit – ever.
Further I went, deeper, and deeper into the store. Oh there it was, the “plus-size” section. How novel to find it at the back of the women’s section.
I seriously wish I’d bought a tissue with me, I almost had tears streaming down my face.
Now remember – I wasn’t actually there with the purpose to buy, BUT I was there with the purpose to BRING IN CUSTOMERS to show them how to make the most of who they are today, and work with garments to help style their curvy figures.
If this experience bought me to tears (and I’m a convert of our fabulous Australian designers, so I know that what I want isn’t available at Target) – how would my customer feel? BUT if one or two of those tops above had worked for me, I probably would have purchased. AND I would have made sure that Target is on my list of stores to visit with my styling customers.
Instead, this is what I was confronted with:
FRUMPY, UNINSPIRED, SHAPELESS, DEPRESSING, HORRID, CRAPPY FABRIC, OVERPRICED – do I need to go on?
I’m not shy of saying it how I see it, but I usually refrain from flat out negative comments. I try to be constructive.
Today however, I don’t even have a thread of anything to be constructive with after this experience.
Target, you should be ashamed.
Australian women deserve better than this.
The message I got loud and clear today is that you are happy to provide on-trend, affordable fashion for anyone that is a size 4-20 (mainstream)..
BUT preferably if they are in the 4-12 size range – there’s a plethora of options
AND if you fit into a 14-20 in mainstream, well, if you can find them on the rack – please buy them.
Anyone outside of that range. Sorry, you’re out of luck.
Target – Shame on you.
Australian curvy ladies – please support LOCAL AUSTRALIAN DESIGNERS – they UNDERSTAND what you want, AND they won’t treat you like you don’t deserve it.
I deserve better, We deserve better.
Love your shape!