I’m so darn proud to be a curvy Aussie girl today, one of my favourite Australian plus-size designers, Harvest Powell, Head Designer and Owner of Hope&Harvest has today realised her dream and announced she has been invited to show at New York Fashion Week in September 2015. It’s been my pleasure to support the label over the past few years, and this year as their Agent. What you don’t see until you’re privy to the intricate workings of a label, is the literally hard work, sweat and tears that goes into designing, marketing and manufacturing a label. This goes doubly for all those Indie brands who are for the most part, self-funded and busting their butts to deliver clothes that we covet and deserve. As you can see from the press release below, Harvest has an impressive resume and history of accomplishments, so this is a natural progression, but not one that’s easy to achieve. Having seen the inner workings first hand, I know how much of a big deal this is and just how talented and deserving Harvest and her team are of this honour. Please join me in congratulating and supporting them on their journey…
Love your shape!
PRESS RELEASE for immediate distribution – 9A.M. EST, 9th July, 2015.
Fast on the heels of the their stellar contribution to the success of this year’s Virgin Australia Melbourne Fashion Festival at the Curvy Couture Roadshow, comes the highly coveted invitation for Hope & Harvest to show at New York Fashion Week Plus.
New York City is the forefront of the Worlds’ fashion and it is the highest honour for a designer to be invited to show at such an event. In fact, Hope & Harvest are one of only three International labels to be invited to show and the only Australian label.
Hope & Harvest are no strangers to the International stage, having been named one of the top plus size labels in the world by Madison Plus N.Y.C & Essence Magazine.
Hope & Harvest were recently asked to dress Rebel Wilson for the latest edition of Hunger magazine US and featuring in a 22 page spread in Volupt2 magazine in Paris.
Head Designer, Harvest held her first runway show when she was just 18. Harvest grew up around the theatre and cinema industry, and has been working on runway shows from the age of 9. From building her own sets to choreographing her own sound and lighting, Harvest is a veteran of the runway and her shows never disappoint.
It’s this same level of experience, detail and involvement that Harvest weaves into the Hope & Harvest brand. Each piece created intimately reflects Harvest and her team’s tireless determination to bring high-end fashion to the sisterhood of curves. Harvest is committed to exceptional quality. She is personally involved in the pattern making, grading and manufacturing of the brand’s clothing which is proudly made here in Australia, with a few select pieces manufactured offshore via fair trade agreements.
Winning seven industry awards before graduating from design school, Harvest has already accumulated some impressive accolades, including a collaboration with world-renowned jeweller John Calleija and Aston Martin for the release of the new Roadster in New York City.
Hope & Harvest brings an innovative and fresh approach to the Plus Size Fashion Industry. A Young and Modern label offering directional designs inspired by todays’ top fashion trends for beautiful women in sizes 14 to 26. Designed for modern urban living, Hope & Harvest are dedicated to the use of exceptional fabrics and quality.
The brand is also recognised for being at the forefront of body positive image within the Industry as they depict their clothing on models that are realistic and identifiable to their target customer.
This coveted opportunity to showcase their talented designs on the International stage at New York Fashion Week Plus creates not only an opportunity to build their already steadily growing business, but enables the label to expand their local workforce and create opportunities for their local community of Ballarat, as a lot of their garments are locally made and created from local fabrics.
IBISWorld stated in in October 2014 that the plus-size Industry is in the growth stage of its life cycle with annual growth from 2010-2015 stands at 3.7%. It’s clear that the fashion world is embracing designers who design for extended size ranges and ensuring they receive the recognition that they deserve.
One of Australia’s favourite singers Casey Donovan is also a fan of the brand and recently wore a fabulous Hope & Harvest outfit during one of her shows.
Hope&Harvest are transitioning from a small, self-funded and passionate team who have worked hard to move from Indie brand to experiencing large growth and opportunities.