Customised dresses – game-changer!

How often have you found a dress that’s “almost” perfect – where you’ve loved the shape but wished that the neckline was different or it had sleeves? Often!

That is now over – I’ve found my perfect dress and I want to share it with you. Marketing Banner Camilla Jayne

Camilla Jayne Couture is an Australian plus-size designer who has a lovely shop in Dubbo NSW where she stocks her own label amongst others up to size 28.

In my work in United Curves Wholesale Fashion Agency specialising in sizes 12-28+ I am often asked about special occasion wear and dresses for corporate wear.  Whilst many of the labels that I carry have one-off garments that fit the bill, I struggled to find the perfect option, until now.

Camilla Jayne Couture uniquely offers you the ability to customise their classic 1950’s inspired dress range. Each design offers superior fit and elegance with a range of feminine prints or classic colours to choose from. These styles are available in sizes 12-28.

Enjoy the flexibility to choose what you know is going to work best for you, choose from classic plain colours, or dabble in a feminine floral or print – these dresses cater to the customer who is talk short, wants a sleeve, or doesn’t want a sleeve – likes a deep neckline, or a high neckline – it’s never been easier to choose your perfect style.

FULLY CUSTOMISABLE – colour/print, neckline, back, length and sleeve.

Round Neckline V Neckline

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All Camilla Jayne designs are MADE IN AUSTRALIA from quality Ponte and Cotton Sateen.

Recommended Retail Price $149.95-$239.95 (depending on level of customisation).

I’m so happy with my dress – it’s my go to for business, special occasion and pleasure. It’s so easy to wear, feels amazing as it hugs my curves in all the right places and is simple to dress up or dress down.  I selected the Elizabeth Style with pleated skirt in plain black with deep V neckline, plain cap sleeve  and added length customisation (hits to mid-calf – perfect!).  Here’s a pic I took just before I did a wholesale showing in Adelaide recently.

Janine Final

I highly recommend you jump onto the Camilla Jayne Couture website and take a look at how you too can design your very own perfect dress.

To receive 20% OFF your perfect dress, simply enter the code AUTUMNSALE when ordering to receive your discount valid until the 20th April, 2017.

SHOP CAMILLA JAYNE NOW

I’d love to hear from you about your perfect dress.

Love your shape!

Janine x

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A WIN for Australian plus-size Designers

Finally I can spill the beans, I’ve been working hard and holding onto a secret for so long. But today I can share with you that three deserving Australian plus-size designer brands are available online at Autograph!

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H&H on Autograph ADD on Autograph

You may be asking yourself why is this such major news? Let me tell you.

In March 2015 I began a Wholesale Agency, United Curves specialising in Labels that cater to the size 12-26+ market.  My passion has always been in supporting the Australian plus-size designer Labels, and what better way to do that than to work with them on expanding the opportunities in our local market here in Australia, and beyond. Word spread quickly about United Curves, and before I could blink the telephone was ringing and enquiries were coming in thick and fast. It was such a surprise to receive an enquiry via the Hope & Harvest Website from Autograph who were enquiring about the H&H range for an upcoming project they were working on.  I picked up the phone and called Justine, who is managing the project.  She explained that she had been tasked with launching a “Brand Store” on the Autograph website to offer more choice for the Autograph customer.  Justine invited me to visit with her in Sydney and bring some samples of the Hope & Harvest collection with me.  Justine asked if I could recommend any other brands, and when I explained that I also represented other plus-size Australian designers, she encouraged me to bring samples from all the Labels.

There was a great effort from the brands to provide me with the sales tools I needed for this important meeting. I boarded a flight to Sydney with two suitcases of samples and landed on the doorstep of Specialty Fashion Group.

Our meeting began at 10am on a sunny Sydney day, and I was greeted by Justine – a gorgeous woman with an amazing smile. I was ushered into the meeting room where it was immediately clear that a lot of work and research had gone into this moment. Justine was so passionate about plus-size clothing and so very excited to be leading the Brand Store Project.

During my years of working in the plus-size Industry I’ve had the pleasure of sitting in a lot of offices and boardrooms talking with major retailers about what’s missing for the curvy consumer. I’ve often felt that my well researched and qualified opinions and suggestions have fallen on deaf ears, and that there is always an excuse for why something can’t change or can’t be done. I’ve felt that there is a disconnect with major retailers and the customers, not understanding their wants and needs.  With you, my loyal readers help, I’ve collected data, comments and images to back up my opinions and suggestions – this has helped immensely – thank you! I am so familiar with the same old responses that I was taken aback when I discovered the meeting room I was sitting in was covered in survey data and comments from a very well thought out survey that was sent to all Autograph customers a few months before.

Out of the data that they collected,  one of the key points was that the Autograph customer was looking for more choice and styles than sits within the usual offering from Autograph. The data also gave the team a broader understanding of their customer and her needs and wants.  The survey is a credit to the Marketing team who compiled the questions, I read through the survey when it landed in my inbox and remember being impressed that finally here was a survey that was serious about understanding the customer.

The meeting that day went until 5pm! I had the pleasure of meeting the team of people behind the scenes that make things tick, from the buyers to the marketing team, brand manager and so much more.  The work we all did that day was historical as it opened up an opportunity that has previously been out of reach for the smaller independent labels.

(L-R) Justine, Vanessa (Sonsee), Alexa, Lisa Lunch with the Autograph Team during one of our visits to Sydney

The initial opportunity to stock Sonsee Woman in Autograph happened quickly. First with the Hosiery range, and shortly thereafter with the incredible Seamless Intimates Range.  The Autograph customer was thrilled with the Sonsee range and we will shortly be launching a premium active wear range by Sonsee Active available with the accurate Sonsee fit for sizes 14-28.

Sonsee on Autograph

The opportunity for the other brands has taken a little longer to negotiate. In fact it’s taken just on 12 months of negotiating & planning the deal. It’s been a rollercoaster of ups and downs and a huge learning curve for myself and brands to position ourselves to meet the needs of a large retailer.

I’m so proud and thrilled to share that today the amazing Australian plus-size designer brands Hope & Harvest and Alison Dominy Designs also went live on the Autograph Brand Store. We are all so proud and happy to be part of this opportunity and want to thank the team at Autograph who made it possible sincerely for their efforts.  I want to thank Justine who has worked tirelessly and passionately to smooth the path to this point, bravo!

It’s time to crack open the champagne. It’s now over to you – YOU the curvy customer who is deserving of great designer fashion.  We’ve worked hard to make it more accessible and it’s important that you support these initiatives to ensure their longevity and success.  This is just the beginning.

HAPPY SHOPPING!

Love your shape!

Janine x 

 

Curvy Girl follows her dream…

Two weeks ago in a café in inner Melbourne, I had the pleasure of meeting two amazing women, Kelsey and her mum Sue.  The purpose of their visit to the “big smoke” was to source amazing garments for their customers and to tap into some Industry knowledge.  Over a cup of coffee we sat chatting about their business plan.

Kelsey is a 20 year old who knows what she wants and is willing to work hard for it.  It was such a pleasure to see her excitement and passion.  Kelsey has graduated from High School and has been running the local Royal Hotel Euston Pub Kitchen.  Her dream to run her own boutique has been brewing for quite some time.  She knows the pain of trying to find  great fitting garments to flatter her curves, and especially being in a rural setting, this becomes an even more difficult undertaking.  She loves her job running the kitchen, but there was more.. she talked about it for months, dared to dream and then decided to act.  Sue, Kelsey’s mum is a vibrant woman with curves who is clearly as passionate as Kelsey about her daughter’s dream. So much so that she’s thrown herself into the project with gusto.  Equally, Kelsey’s sister Juscinda was behind the dream too.  What happens when you have a dream, and you have all the love and support you could imagine – dreams come true, and the hard work begins!

So over coffee, In my usual style, I was more than happy to flood them with information on all things curvy fashion and curvy business and Kelsey soaked up the advice and added it to her bag of magic.

Flash forward a week and a half, and the KJSista’s doors opened for the first time late last week.

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How gorgeous are these two sisters?! The name KJSista came from K=Kelsey (owner) and J=Juscinda her sister.  Clever!  Decked out on opening day in gorgeous 17 Sundays, the two girls were inundated with locals who couldn’t wait to check out what was on offer and the flow of customers hasn’t stopped since.

It’s so amazing to see girls so young KNOW what they want, and go out and get it.  At 20 I was travelling the world, and I was learning to love my shape. It took me a lot longer than 20 to do that and realise there was a way to work and love what I do.

Congratulations Kelsey, and congratulations to your mum Sue and sister Juscinda for backing you and your dream.

IMG_0242 Sonsee Woman seamless bra and anti-chaffing shorts available at KJSista

KJSista stocks a range of labels available in sizes 8-26 including:

  • 17 Sundays – Boutique Plus-size Designer Fashion Label – Sizes 14-26
  • Hope & Harvest – Engineered for Curves Plus-Size Designer Fashion Label – Sizes 12-28
  • Love Your Wardrobe – On-Trend plus-size fashion – Sizes 14-24
  • Sonsee Woman – Ultra Stretch Hosiery & Seamless Intimates Range for the Curvy Figure – Sizes 14-28
  • Teaberry – sizes 8-16

You can find KJSista at 9 Perrin Street, Robinvale Vic 3549.

Opening Hours:

Tues-Fri:  9:00am-5:00pm

Sat:          9:00am-12:00pm

Also stocking a fantastic selection of accessories including beautiful jewellery and handbags.

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Click on the image above to follow KJSISTA on Instagram.

Shop local and support Australian designers.

Please tell Kelsey I sent you.

Love your shape!

Janine x