I don’t need to “become” – I already AM.

I don’t pretend to know everything about being body positive or correctly using the “politically correct” terminology to avoid offending or triggering others, I’m human, I don’t always get it right. I know sometimes we go off on a tangent and mean well, but don’t get it right. Perhaps this is one of those times. But I don’t think so.

At almost 46 years old I’ve learned a lot about myself and my body – lots of it things I wished I had learnt much earlier in my life –  for example; that listening to fad diet advice is not healthy, that years ago I was convinced by the powers that be to not eat eggs every day because they would higher my cholesterol; or that I should eat low-fat everything – the list could go on for pages.  Flash forward a number of years and low- fat suddenly equals too much added sugar and now it’s no sugar I should be touting – but now it’s ok for me to eat eggs everyday. Oh lord give me strength – who do you believe? Let’s face it whatever makes money for those that can benefit drives the media cycles and the marketing of all things.

These days I ignore the fads, eat in moderation, do my best to exercise regularly and know instinctively what is right for me. I don’t get caught up in the hype, I am head down, bum up working on my dream, raising my family and living my life.

Why? Because I listen to me – what makes me happy, what feels right.

Because I don’t need to BECOME, I already am.

Humans are driven by fear.

What would happen if we just stopped listening to the scare mongering when it comes to our bodies and just did what felt right for us?

My personal answer is – acceptance and love. I know, I did it.

Don’t think for a second that I feel perfectly happy with everything 100% of every second of every day, I don’t. Life is a journey, we are an ever changing being.  I’m human. Fear lives within me. But these days, and for at least the last 8 years I’ve happily managed to feel happy, content and love myself and what I stand for and how I look with next to no effort.

So when two nights ago I saw the advertisement for Michelle bridges 12wbt challenge I sat bolt right off my seat and glared at the tv. I was appalled. My 13 year old son was watching with me, and he just looked at me and said “Wow”. Enough said.

The ad aired on prime time channel 9, and I’ve since seen it everywhere. It’s a collection of women living their “dream”, stereotyped of course because what’s depicted is not necessarily everyone’s dream.

The ad includes a voiceover spoken by Michelle Bridges. This is exactly what is said by Michelle in the ad:

“Become Inspired, Fulfilled, Motivated, Energised, Strong Body & Mind

Become your Dream

Become Proud

Become Real

Become Yourself

Become a Team

Become Fun!

Michelle Bridges 12 Week Body Training

Become You!”

WHAT???????????????????? Seriously????????  This dialogue is wrong on so many levels.

Immediately I start thinking to myself, hang on, I AM all those things and so much more!

Janine Mison I AM Me

Michelle, PLEASE stop insinuating that our bodies define who we are and I couldn’t possibly be any of these things without being part of your program. Or that there is something wrong with me.

There’s not enough space to write all the things I feel when faced with irresponsible advertising like this. Simply put, if someone chooses to join a program to lose weight, gain weight, exercise, learn, find a friend, create something new in their life – whatever it is, that’s absolutely fine. BUT NEVER should it be insinuated that there is something wrong if you don’t, that’s it’s not possible to be all of these things without joining.

Is it really so inconceivable to others that someone such as me (obviously the type of body that the ad is appealing to) who is a size 20-22, 46 years old with an apple shape and considered obese could be perfectly happy in their own skin, can be successful, liked, loved, happy, inspiring, inspired, fun and living her dream? I challenge you to give me a call and spend some time with me, I’d be more than happy to share some of my time with you and let you see that it is indeed possible, maybe even inspire you to let go of these unrealistic insinuations and images.

It IS possible for women of all ages and sizes to be all of these things – regardless of their size. Being a perfect size 10 (not my ideal, but the ideal portrayed in such advertising these days) and projected as medically fit and healthy does NOT ensure that you are happy, fun, fulfilled or any of the other things. It simply does not. That is a myth and it’s high time that it was understood as such.

Time to rethink the marketing campaign Michelle.

I don’t need to “become” – I already AM.

I’m off to continue living my dream.

Love your shape!

Janine x