I want to introduce you to a new brand that was recently launched at the A+ market, and I’m really excited about this brand because it’s not often that as a customer we have the opportunity to add value and invest our thoughts and ideas into the development of a product.
Crazy 4 Jeans founder Keyma is really passionate about curvy fit for jeans. We recently met in a café over a cup of coffee where we spent a couple of hours discussing the challenges women have with jeans and how important a great fitting pair of jeans is not only to your wardrobe, but to your self-esteem. Keyma is from Venezuela and immigrated to Australia four years ago. After the birth of her little boy, she noticed a change in her body, and struggled to find comfortable fitting jeans that shaped her figure. This began a hunt for the perfect jean for herself. Being passionate about her native South America and her new found home here in Australia, she decided to look to Columbia to source jeans in denim that she knew was not only ethically manufactured, but was also of the highest quality. Her website and brand Crazy4Jeans has created quite a stir, promising to improve your body image with butt lifting jeans (she had me at butt lifting!) and available in a range of styles offered in sizes 6-26. Keyma is working hard to develop her reach and understand the market, she’s frequented some local markets, had a pop-up-store at Westfield, networked with Industry bloggers and customers and all in all made a huge effort to understand the market. She was amazed when she realised that there was a huge interest from the plus-size customer and decided to focus her attention on developing jeans for that market.
When we met, I’d taken some time to look at the website beforehand and I noted that there were only 2 styles in the “plus size” section showing as available online. When Keyma arrived with her suitcase, she opened it and it literally exploded with choice! Keyma bought out style after style, all with individual embellishments and nuances. As we talked more, she explained that she is keen to develop a more “Australian” version of the jeans in plus-sizing. The feedback has been that some of the embellishments are a little too much for our taste, but it is definitely an individual choice. Further, her customers are loving the quality of the denim and the fit with the specialised butt lifting design winning lots of fans, as is the high waisted option with the choice of 3 or 4 buttons.
I had a lot of fun in the 35 degree heat and a small bathroom trying on six different options/sizes and getting the fit right.
I opted for a high waisted (with 4 buttons) pair in dark blue denim and false pockets with embellishments. The denim has a gentle stretch but feels firm and gives good control. The high waist makes my tummy feel less obvious and minimises the need to check if my top is positioned correctly to cover my tummy – WIN! In addition, I have a pretty flat butt, so the cut and design of these jeans gives me a curvier looking butt – yay! Another win is that the jeans are slightly longer than normal – I’m 169cms, so not tall, but not short. I often find that a “regular” length is just ok and have to opt for a “long” length to hit that sweet spot on my boots/shoes that elongate my body. These jeans are perfect, and as I’m a boot girl, I can tuck my boots under the jeans or tuck my boots into my jeans depending on my mood and my outfit.
I think the only negative I can think of is that I had to size up to a 22 (I’m usually an 18-20 in jeans) and for some women this can be a deterrent. For me, I always go with what fits correctly and don’t worry about the size label.
I am really happy with my jeans, they are comfortable, flattering and the quality is fantastic. I encourage you to try them for yourself. There are more than the 2 styles available, Keyma has a huge range, some one offs and if you give her a call she will talk you through them. Alternatively she is also available to make an appointment with and head on over and spend an hour trying them on! And don’t forget, Keyma is offering a chance to give constructive feedback to help her design a jean for our market…so please get in touch with her and tell her I sent you.
Love your shape!