This week marks the closing of two important brands who have serviced the plus-size industry here in Australia (and overseas)… really?
Yes, really 🙁
Can we afford to lose such businesses?
Bennetts Boots have been around for years, an Australian company offering wide-calf boots in 3 different calf sizes. The first time I tried on a pair of Bennetts Boots I was in love. They fit! Not only did they fit but the quality was second to none and everything had been thought of – anti-smell, quality leather, extra cushioning and beautifully presented in a box with instructions on how to care for your boots. I have 3 pairs in my wardrobe, and 5 years on they are still in excellent condition! Now that’s quality (and the argument I always use when convincing someone to invest $300+ in boots!)
Not only plus-size women have wide-calves, in fact a friend of mine is a runner and she too (even at a size 10) requires wide-calf boots, I know she’ll be saddened by this news too.
Plus HQ run by the gorgeous Amanda, face of the brand, started just over 2 years ago with a fabulous website dedicated to gorgeous, stylish and stunning garments for ladies size 16-26. Amanda’s website became so popular, that she expanded to a bricks & mortar store which opened in Eltham, Vic just over a year ago. I was a huge fan of her store, in the quaint “village” of Eltham you were always welcomed with Amanda’s huge smile and welcoming spirit, she was a whizz at styling and nothing was too much trouble, but her customer service was also second to none – she just got it, you know! She had a keen eye for picking gorgeous styles to feature in her store, as well as the most amazing bags and accessories this side of Texas! I’ve never heard a bad word about her brand, only rave reviews.
Plus HQ hosted two incredible VIP nights where I was amazed at the turn-out, so many supporters, and all there to shop too! I shared a lovely dinner with her a few weeks ago where together we discussed the pros and cons of running such a business, and the difficult decision that had to be made to close the doors.
Both Amandas’ are extremely passionate women who saw a niche and went for it and they both made an important mark on our Industry. The challenges of business in the current economic climate, coupled with the explosion of internet shopping and keeping a solid cash flow have proven too big a hurdle. I know that these ladies did not come to this decision lightly. It’s just so sad that as a Curvy girl I can no longer look forward to their offerings.
As always, I want to encourage you all to SUPPORT AUSTRALIAN BUSINESS. It’s so important to recognise that businesses can only survive if we are actually buying, not just talking about how great they are. Both businesses have blitzed their final day’s sales, it’s sad that we are prepared to buy only when things are “on sale”.
(Incidentally, both brands have HUGE sales on right now, so visit their websites by clicking on the links/images above to grab a last minute bargain – and hang on for as long as you can!)
Just the other day, my hubby Pete and I were discussing issues with retail these days. He actually put the problem into a nutshell, he said “People just do not value quality anymore”. In fact we realised that the focus has shifted from quality completely. Such a shame.
It’s easy to buy cheap anything these days. I’m guilty of it too, don’t get me wrong. I can buy a kazillion pairs of “ankle” boots from the “cheapo” stores, but I can’t buy a kazillion pairs of quality wide calf boots from these stores. I need to invest in, and look after my quality boots. Equally, investing in key pieces (such as those always on offer at Plus HQ), equates to a quality wardrobe, not just a kazillion pieces of cheap nasty Chinese rip offs.
It’s time to re-think our buying patterns. I personally don’t feel we can afford to lose any more Australian brands – do you?
Amanda & Amanda, congratulations on your achievements and THANK YOU for providing me with quality & choice. Good luck with your future endeavours.
Love your shape!
Want to know where to shop? I’ve got it sorted… The Curvy Girl’s Guide to Shopping